Picking the right size for a double-sided brochure can feel tricky. But don’t worry! We’ll walk you through the most popular sizes and why people love them. It’s easier than choosing toppings for a pizza!
Double-sided brochures are printed on both sides of a single sheet of paper. They’re perfect for sharing a lot of info in a small space. Whether you’re promoting a business, an event, or a new service, brochures are a powerful tool. But before you print, you’ve got to get the size just right.
Why Size Matters
Size isn’t just about looks. It affects how much info you can fit, how easy it is to carry, and how professional it feels. A great brochure size can grab attention and make a strong first impression.
Top Popular Sizes for Double-Sided Brochures
Now, let’s get into the fun stuff—the actual sizes! Here are the most popular brochure sizes used in the US and many other places:
- 8.5 x 11 inches – *Letter Size*
- 8.5 x 14 inches – *Legal Size*
- 11 x 17 inches – *Tabloid Size*
- 5.5 x 8.5 inches – *Half Letter Size*
- 6 x 9 inches – *Compact Brochure*
- 4 x 9 inches – *Rack Card Size*
1. 8.5 x 11 inches – King of Brochures
This is the most common brochure size. Why? Because it’s the same as standard printer paper. Easy to fold, easy to print, and perfect for tri-folds or bi-folds. You see this size in almost every office or event.
2. 8.5 x 14 inches – Room for More
This is your go-to size if you need a bit more space. It’s great for menus, legal documents, or longer explanations. Still folds easily but packs more punch.
3. 11 x 17 inches – Bigger, Bolder, Better
This tabloid-sized brochure is perfect for making a statement. Folded in half, it becomes an 8.5 x 11 booklet. It’s popular for product catalogs and detailed info guides.
4. 5.5 x 8.5 inches – Handy and Friendly
Take a regular sheet and fold it in half. Boom! It’s the half-letter size. This size is very cost-effective and super handy for event handouts or invitations.
5. 6 x 9 inches – Simple and Sleek
Looking for something in-between? The 6 x 9 brochure feels special without taking up too much space. Great for modern designs and minimalist layouts.
6. 4 x 9 inches – Travel Buddy
This long, narrow size fits perfectly into brochure racks. That’s why it’s called a rack card! You’ll often find it in hotels, visitor centers, or airports. It’s small, sharp, and straight to the point.
Things to Consider Before Choosing a Size
Before you hit print, ask yourself a few questions:
- How much information do I want to include?
- Where will these brochures be placed or handed out?
- What kind of folding style do I want?
- What’s my budget for printing?
A larger size means more design space, but it could cost more. A smaller size may save money, and still make a strong impression if designed well.
Folding Makes a Difference
The brochure size you choose often goes hand in hand with how it’s folded. The same size sheet can have very different looks depending on:
- Tri-fold – Most common for 8.5 x 11. Makes 6 panels.
- Bi-fold – Simple fold in half. Great for menus or invites.
- Z-fold – Fancy and fun. Opens like a zigzag.
Design Smart, Print Happy!
Brochures are like your brand’s mini storyteller. Choosing the right size helps that story flow better. Whether you go big and bold or neat and compact, there’s a brochure size made just for you.
Remember to keep your content clear, design eye-catching, and size practical. With the right combo, you’ll have a brochure that does more than just sit on a table—it gets picked up and read!
So go ahead—pick your size, lock in your layout, and make something unforgettable!
