
It’s not uncommon for Salesforce users, especially administrators and developers working in industries like education, staffing, or recruitment, to wonder why the Applicant object isn’t available as a related list on the Account record. If you’ve found yourself scratching your head over this limitation, you’re not alone. Let’s break down the reasons behind this behavior and explore how you can work around it effectively.
Understanding Salesforce Object Relationships
At the core of Salesforce’s data architecture is the concept of relationships between objects. These can be defined as either lookups or master-detail relationships. In order for one object to appear as a related list on another, there must be a direct relationship between them.
In the standard Salesforce data model, the Account object typically represents companies or organizations, while Contacts or other custom objects like Applicant represent individuals. For an object like Applicant to appear as a related list on an Account record, there must be a defined lookup or master-detail field on the Applicant object that references the Account.

Why Isn’t Applicant a Related List?
Here are some of the most common reasons why you can’t see Applicant as a related list on the Account record page:
- No Defined Relationship: The Applicant object may not have a lookup field referencing the Account object. Without this, Salesforce won’t recognize any direct association, making it impossible to show Applicants in a related list.
- Custom Object Configuration: If Applicant is a custom object created for your organization, its fields and relationships were designed manually. There might be an intentional or unintentional omission of a relationship to the Account object.
- Page Layout Settings: Even if a relationship exists, the related list may simply not be added to the Account’s page layout. This often happens during initial configuration or migration, when things slip through the cracks.
How to Link Applicants to Accounts
If you want Applicants to appear as a related list on Accounts, you need to establish a relationship. Here’s how:
- Add a Lookup Field: Navigate to the Applicant object’s schema and add a new Lookup Relationship to the Account object.
- Update Page Layouts: Once the relationship exists, go to the Account object’s page layout editor and add the newly available Applicants related list.
- Customize with Record Types: If your organization uses different types of Applicants (e.g. Job Applicants vs Program Applicants), consider customizing record types to filter how they appear under Account records.

Alternative Approaches
If you prefer not to create a direct lookup due to data architecture concerns—or if your Applicant data comes from an external integration—you can try the following alternatives:
- Use a Junction Object: Define a third object (such as ‘Application’) that connects both Account and Applicant. This approach is particularly useful in many-to-many relationships.
- Custom Visualforce or Lightning Component: Display related Applicants using a custom component on the Account page, leveraging SOQL queries to find relevant data.
- Reports and Dashboards: Create a custom report type that links Accounts and Applicants through intermediate records or logic, providing visibility without altering the data model.
Best Practices
Before you make any changes, consider the following best practices:
- Assess Data Relationships: Understand which object truly owns the relationship—should the Applicant be linked to an Account, or perhaps to a Contact that’s related to an Account?
- Document Schema Changes: Always document why a field or relationship is added. This helps with future scalability and troubleshooting.
- Security and Sharing Settings: Ensure visibility is configured correctly for users accessing Applicant data via Account layouts.
Conclusion
The mystery behind the missing Applicant related list on the Account page is typically rooted in Salesforce’s reliance on explicitly defined relationships. While the default setup doesn’t make this connection automatically, the platform is flexible enough to allow administrators to create these associations through configuration changes.
By understanding your data model and applying logical design principles, you can easily unlock more powerful data visibility options within your Salesforce environment.