Ever feel like your job ads are shouting into the void? You’re not alone. In a competitive U.S. job market, attracting top talent can feel like trying to catch a unicorn. But don’t worry—we’re about to make it easier, and even a little fun.
Let’s break it down into simple, bite-sized steps. That way, you’ll not only write better employee ads, but also connect with the right candidates faster.
1. Know Who You’re Looking For
Before typing a single word, think about the ideal candidate.
- What skills do they need?
- What kind of attitude are you hoping for?
- Are they entry-level or seasoned pros?
This sounds obvious, but many ads are vague. A clear picture of your ideal hire will make everything else easier.
2. Start with a Catchy Job Title
Your job title is the first thing people see. Make it count.
Bad: Administrative Assistant III
Better: Rockstar Admin Needed to Keep Our Team On Track!
Avoid jargon and use language people are actually searching for. If in doubt, check what similar companies are doing.
3. Make the Intro Irresistible
The first few sentences should grab attention. Be warm, human, and a bit fun if it fits your brand.
“Do you love solving problems and making people smile? We’re a fast-growing company looking for someone who’s as passionate about teamwork as we are!”
4. Talk About “Them,” Not Just You
Most ads focus too much on the company. Flip it around.
Write about the candidate. What will they get out of this job? Think:
- Growth opportunities
- Work-life balance
- Meaningful work
- Company culture and values
People want to feel excited and valued—even before they apply.
5. List Responsibilities Clearly
No one likes guessing games. Use bullet points for what the job involves day-to-day.
- Answering customer inquiries via phone and email
- Scheduling calls and preparing basic reports
- Collaborating with the team to improve processes
Keep it short and clear. If something is a top priority, list it first.
6. Keep Requirement Lists Reasonable
A long list of must-haves scares people off—especially women and minority candidates.
Include only what’s really required. Label other items as “bonus” or “nice to have.”
For example:
- Must have: 2+ years in customer service
- Nice to have: Experience with Zendesk or Salesforce
This shows flexibility and encourages more people to apply.
7. Show Off Your Culture
Top talent want more than a paycheck. They want a team they enjoy being part of.
Use your ad as a window into your company vibe. Share things like:
- Team outings or traditions
- Remote work options
- What it’s like to work with your team
Write in a friendly tone that matches your workplace energy. If you’re laid-back, show it. If you’re driven and fast-paced, say so.
8. Be Transparent About Pay and Perks
Listing salary ranges isn’t just helpful—it’s often expected in U.S. markets now.
Include a realistic pay range along with benefits like:
- Health insurance
- PTO & holidays
- 401(k) matching
- Gym stipends or mental health support
Great perks can tip the scales in your favor, so don’t be shy.
9. Make Applying Super Simple
Don’t ask for 3 cover letters and a blood sample. A fast and simple process gets more applicants.
Make sure your “Apply Now” button stands out. Let people upload resumes, autofill from LinkedIn, or apply from mobile devices.
The faster they can apply, the better your chances of landing that unicorn.
10. Include a Call to Action
Think of your ad like a great sales pitch—it should end with a nudge.
“Sound like a good fit? We’d love to meet you. Click ‘Apply’ and let’s chat!”
Motivate them to take that next step right away.
11. Post it in the Right Places
Even the best ad won’t work if no one sees it. Share it where your audience hangs out:
- Indeed
- Industry-specific job boards
- Your company’s website and social media
You can even ask current employees to share it with their networks. Word of mouth works wonders.
12. Test and Tweak
It’s okay if your first few ads aren’t perfect. Track which parts perform well and revise the rest.
Use A/B testing with different headlines or blurbs. Over time, you’ll learn what speaks to your ideal hires.
Final Thoughts
Writing a great employee ad doesn’t have to be hard. Think of it as a friendly conversation with your future teammate.
Keep it:
- Clear
- Honest
- Human
Do that, and you’ll attract not just any candidate—but the right one.
