Running ads on Amazon is no joke. If you’re a seller, you know how tricky PPC (Pay-Per-Click) campaigns can get. But don’t worry — we did the homework! Let’s check out the Top 5 Best Amazon PPC Software Tools of 2025. These tools make managing, optimizing, and winning with your ads a whole lot easier.
Whether you’re a new seller or a seasoned pro, these tools will help you boost sales without wasting your ad budget. Ready? Let’s go!
1. Helium 10 – Adtomic
Helium 10’s Adtomic is like having a PPC wizard on your team. It’s packed with smart features that help you automate, analyze, and dominate.
- Easy campaign setup
- Smart suggestions for keywords and bids
- Visual dashboard to easily track profits
This tool is perfect if you already use Helium 10 for product research. Ads and data — united at last!
2. Jungle Scout – Cobalt
If you’re an agency or managing multiple brands, Jungle Scout’s Cobalt is a beast. It’s built for big data and big results.
- Advanced analytics for keyword performance
- Multi-account management made simple
- Useful competitor insights
It’s a powerhouse, but might be a bit much for solo sellers. Still, if you like to nerd out on data, this one’s a dream.
3. Perpetua
Perpetua = set it and almost forget it. This tool focuses on automation, and it’s scary smart. Perfect if you don’t want to click around all day.
- AI-powered bidding engine (yes, AI does the work!)
- Super clean interface, easy to use
- Custom goals for growth or profit
Bonus points for the slick mobile app. Run your ads from a hammock if you want. 🍹
4. Sellics
Sellics is one of the old-school legends, and they’ve evolved a lot over time. Their PPC manager is loved for its accuracy and simplicity.
- Strong keyword tracking features
- Smart campaign optimizer to save money
- Clear ROI calculators built-in
If you want fewer bells and more substance, Sellics is for you.
5. Teikametrics – Flywheel 2.0
Flywheel sounds cool… and it is. Teikametrics built it for sellers who want to scale fast.
- AI optimization (yep, another smart one)
- Inventory-aware bidding — avoids out-of-stock PPC waste
- Integrates with Walmart Marketplace too!
This is great for high-velocity sellers who need to make fast, smart ad decisions.
So, which should you choose?
Here’s a quick overview to help you decide:
- Best for beginners: Helium 10 – Adtomic
- Best for big brands/agencies: Jungle Scout – Cobalt
- Best for lazy geniuses (you know who you are): Perpetua
- Best for data lovers: Sellics
- Best for fast-scaling pros: Teikametrics – Flywheel 2.0
Amazon PPC can be overwhelming. But the right software turns it into a superpower. Whether you want automation, analytics, or just something easy — there’s a tool waiting to help.
For 2025, these five are leading the pack. Try one out and watch those clicks (and sales) roll in.
