Real estate and technology are like peanut butter and jelly — even better together. If you’re a real estate agent, broker, or team lead, you know it’s not easy juggling clients, listings, appointments, and follow-ups.
That’s where a good Customer Relationship Management (CRM) system steps in. But what if it also had marketing automation built-in? That means less stress, more time, and more deals closed — without manually sending each email or text.
Here are 11 fantastic real estate CRMs with built-in marketing automation tools. They’ll help you automate routine tasks, market like a pro, and focus on what matters most — your clients.
1. Follow Up Boss
This one’s a favorite among real estate pros. Follow Up Boss helps agents manage leads from different sources all in one place. The automation features include email drip campaigns, auto text responses, and task reminders.
- Smooth integration with Zillow, Realtor.com, and more
- Workflows to automatically assign leads and follow up
- Simple and clean user interface
2. kvCORE
kvCORE isn’t just a CRM—it’s a full-blown platform. It comes with smart marketing tools that adapt to user behavior. Yes, it’s as cool as it sounds.
- Lead generation website included
- Loved by large teams and brokerages
- Automated email and text nurturing
3. LionDesk
LionDesk is affordable and powerful. It’s made with real estate in mind and has all the automation features you’d want, without the overwhelm.
- Video texting
- Automated drip campaigns
- Powerful contact management tools
4. Real Geeks
This platform is known for combining real estate websites and CRM tools in one package. Its automation tools help keep you in front of leads automatically.
- Behavior-driven follow-ups for better engagement
- Custom email and SMS campaigns
- Easy to use landing page generator
5. Top Producer
Top Producer has been around forever — and for good reason. Their recent updates make it way more appealing to modern agents.
- Email automation with built-in templates
- Pipeline tracking for deals
- Marketing calendar
6. Wise Agent
Wise Agent is packed with features and includes automation right out of the gate. It’s especially good for newer agents and small teams.
- Affordable plans
- Email and text campaigns
- AI Writing Assistant helps with messages
7. Market Leader
This CRM is designed to help you attract and convert more leads. It comes with built-in marketing tools that do the heavy lifting for you.
- Automatic lead nurturing
- Custom pages and property alerts
- Personal marketing center
8. Zurple
Zurple might just be the most “hands-off” CRM in this list. It studies leads’ behavior on your website, then automatically reaches out. Like a digital assistant that reads minds.
- Behavioral automation for email/text follow-ups
- Lead engagement score to focus your time
- Canned responses tailored to agent’s voice
9. Sierra Interactive
Sierra Interactive is a strong solution for teams and brokerages. It includes high-performing IDX websites along with full-featured CRM tools.
- Automated drip campaigns
- Lead routing based on time, location, and skill level
- Detailed analytics for better decisions
10. Realvolve
Realvolve is a brainy little platform. Its workflows are next level. You can customize sequences for every step in your process, and it keeps your tasks and marketing in sync.
- Visual workflow builder
- Personal and transactional timelines
- Communication history all in one place
11. IXACT Contact
This one’s perfect for solo agents or those who don’t want a million features. It covers what matters — building relationships and keeping in touch.
- Automated birthday and move-in anniversary emails
- Lead capture and response via website and email
- Agent websites included
Why Marketing Automation Matters
Marketing automation isn’t just a fancy add-on. It’s the difference between manually emailing 50 leads or spending your afternoon showing a hot new listing.
With automation, you can:
- Send follow-up messages instantly
- Set up email campaigns to nurture leads over time
- Route leads to the right team member
- Track when leads engage with your content
Imagine — someone visits your site, likes a property, and gets a friendly email or text from you…automatically. That’s powerful.
How to Choose the Right CRM
Your perfect CRM depends on your needs. Here are some questions to ask when making your choice:
- Are you a solo agent or a team?
- What’s your budget?
- Do you want a platform with a website included?
- Do you need text messaging features?
- How tech-savvy are you?
Try demos. Watch videos. Ask questions. Most of these CRMs offer free trials — take them for a spin!
Bonus Tips for Automation Success
Automation is awesome…but only if it’s used well. Here are a few helpful tips:
- Keep it personal: Use the client’s name and details in messages.
- Don’t overdo it: No one likes being spammed.
- Mix it up: Use a combination of emails, texts, and phone calls.
- Review and tweak: Look at what’s working and what’s not.
Ready to Automate Like a Pro?
If you’re still juggling sticky notes and spreadsheets, it’s time to level up. A great real estate CRM with built-in marketing automation can save you time, wow your clients, and help you close more deals.
Just pick one that fits your style and start exploring. The future of real estate is smart, simple, and automated. And with the right tool, you’re going to love it.
